We founded Primrose Bakery in October 2004 having started out baking for children’s parties, but quickly noticed how well the cupcakes went down with adults! We also couldn’t understand why things you could find in America, France and Australia were much harder to find in England.


Layer Cakes

Wedding Cakes

Special Occasion Cakes


Press Comments

Ordering, Delivery &
Contact information

We started out supplying a local deli, Melrose & Morgan, through which we were surprised to find ourselves baking for U2 and Kate Moss! Our business grew to meet the rising demand (now including full size layer cakes) and we now supply Selfridges food hall, Fortnum and Mason and Libertys amongst others, as well as our ever-expanding private client list, which includes Paul Smith, Anya Hindmarch, LK Bennett, Topshop and Smythson.

We have tried to keep it to simple old fashioned cooking, using good quality, seasonal and well sourced ingredients, as one might use at home when baking for your own children, friends and family.

We hope you enjoy our cakes!

Martha Swift and Lisa Thomas

Primrose Hill:

Covent Garden:


Keep up to date with Primrose Bakery on and .

Don't forget to sign up to our new monthly newsletter!
Please email ‘I LOVE CUPCAKES’ to to subscribe.