To order you can phone or email us. Where possible, we require 24 to 48 hours notice (especially for larger orders) but we can usually accommodate same day orders and deliveries within London and will make every effort to do so. Please do not hesitate to contact us at any time with any queries or questions regarding an order.

We generally tend to hand deliver within the London area as we have found this is the best way to ensure the cakes arrive at the time you have asked for and in the best condition. We have no minimum order and delivery prices are based on postcode. We try to keep delivery charges to a minimum. You are also welcome to pick up your cakes from one of our shops.

Both of our shops have a few tables where you can sit in and enjoy a range of our cakes and biscuits, handmade croissants and other breakfast goods and a range of coffees and teas and soft drinks. We also stock candles, paper plates and napkins, sweets, cards and a selection of unusual and unique gifts to compliment your cakes and any celebration.

Our locations are:


Layer Cakes

Wedding Cakes

Special Occasion Cakes


Press Comments

Ordering, Delivery &
Contact information

Primrose Bakery — Primrose Hill,
Tel .
Email .
Opening Hours: Mon-Sat 8.30am-6pm, Sunday 9.30am-5.30pm.

Primrose Bakery — Covent Garden,
Tel .
Email .
Opening Hours: Mon-Sat 10:00am-7:30pm, Sunday 12:00pm-5:00pm.

Our cakes are also available from:

Selfridges ...cupcakes
400 Oxford Street, London W1

Tom’s Deli ...layer cakes and cupcakes
226 Westbourne Grove, London W11

Cake Hole ...cupcakes and layer cakes
82 Colombia Road, London E2 7QB

Department of Coffee and Social Affairs ...cakes and slices
14-16 Leather Lane, London EC1N 7SU

Speakeasy Espresso and Brew Bar ...cakes and slices
3 Lowndes Court, London W1F 7HD

Tinderbox ...cupcakes and layer cakes
Ground Floor, Westfield Stratford City, Olympic Park, London E20

Brewodes Cornucopia ...cupcakes and layer cakes
60 Broadway Market, London Fields, London E8 4PQ

Out on 6 October 2011:

The Primrose Bakery Book
By Martha Swift and Lisa Thomas

published by Square Peg


Buy it , in all major bookshops or directly from us by or telephone on either of the numbers below.

The Primrose Bakery Cupcake Cookbook
published by Kyle Cathie

“This is an utterly enchanting book.”

“I defy anyone to find a better cupcake.”

Buy it , in all major bookshops or directly from us by or telephone on either of the numbers below.

Primrose Hill:

Covent Garden:


Keep up to date with Primrose Bakery on and .

Don't forget to sign up to our new monthly newsletter! (terms and conditions here)
Please email ‘I LOVE CUPCAKES’ to to subscribe.